MyEcol­lar, a start-up com­pany that recently launched a new pet col­lar with an indi­vid­u­al­ized track­ing ID, approached Be Bet­ter and Atlanta-based pro­gram­mer James Mor­ris for help design­ing a web­site that pro­moted their new line.

The site serves as a por­tal where the pet owner can pur­chase a col­lar, reg­is­ter their col­lar ID, cre­ate a pet pro­file and should your pet wan­der away, the finder can go on-line and obtain con­tact information.

Be Better’s role was to cre­ate a site design that was visu­ally engag­ing and easy to navigate.