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Ethan spends most of his time programming or in the studio. Yet all the while he somehow finds time to spot innovation and inspiration wherever he can. This blog hopes to inspire and inform you about things you otherwise might not care about. Thank you for visiting and we hope you return soon!

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Music from outer space part 2

Today I put the fin­ish­ing touches on part two of the 4 part con­cept series inspired by Charles Sheife’s book “Zero”.  May I present, A Neu­tron Star:

A Neu­tron Star is the stage of growth where the star has expanded and grown so mas­sive, that the force of grav­ity it cre­ates smashes elec­trons into pro­tons. The result is a big cos­mic bouncy ball full of neu­trons. Words I tried to incor­po­rate when design­ing the sounds include: mas­sive, wide, mag­netic, trans­form­ing, a lit­tle pain. I sort of equated this state of a Sun’s being lying some­where between the feel­ing you get when you hit your thumb with a ham­mer and when you stick your tongue on the end of a nine volt bat­tery. If that makes any sense.

A Neu­tron Star was cre­ated entirely with 100% ana­logue syn­the­siz­ers in order to achieve a type of vin­tage outer space sound. These include the Ver­mona Mono Lancet, Ver­mona Kick Lancet, and the entire range of Moog Mooger Fooger ana­logue effects.

The track is free to down­load. And as always, we wel­come your feed­back. Stay tuned for the next the in the series — A Quark Star…

Music from outer space

Inspired by Charles Shiefe’s book “Zero”, A Liv­ing Star is the first in a 4 part con­cept series. A mostly ambi­ent series using 100% ana­logue cir­cuitry, each piece echos the life and times of a star from a bright source of energy to its the­o­ret­i­cal death.

The first of the series is called “A Liv­ing Star” and it attempts to cap­ture the essence that a mas­sive ball of plasma held together by grav­ity con­sists of. Bright, fear­less, epic, strong, tire­less, life. These are words that I tried to incor­po­rate when cre­at­ing the right sounds.

A Liv­ing Star was cre­ated entirely with 100% ana­logue syn­the­siz­ers in order to achieve a type of vin­tage outer space sound. These include the Ver­mona Mono Lancet, Ver­mona Kick Lancet, and the entire range of Moog Mooger Fooger ana­logue effects.

The track is free to down­load. And as always, we wel­come your feed­back. Stay tuned for the next the in the series — The Neu­tron Star…

 

North Carolina Harm Reduction Coalition’s website launches

NCHRC Homepage

Nchrc.org backend CMS user interface

NCHRC is North Carolina’s only com­pre­hen­sive harm reduc­tion pro­gram. NCHRC engages in grass­roots advo­cacy, resource devel­op­ment, coali­tion build­ing and direct ser­vices for those made vul­ner­a­ble by drug use, sex work, over­dose, immi­gra­tion sta­tus, gen­der, STIs, HIV and hepati­tis. NCHRC also pro­vides resources and sup­port to the law enforce­ment, pub­lic health and provider communities.

The web­site pro­vides NCHRC total con­trol of how they deliver their mes­sage via the web. Uti­liz­ing the Sil­ver­Stripe CMS plat­form, the web­site con­tains a num­ber of use­ful fea­tures. These include:

  • Intu­itive con­tent management
  • Clear and con­cise nav­i­ga­tion of mul­ti­ple resource pages
  • Smart news and events rss feeds
  • Twit­ter feed integration
  • Pow­er­ful Vimeo integration
  • Flex­i­ble photo gallery fea­tur­ing easy upload­ing, orga­ni­za­tion and the Col­or­box jQuery plu­gin for an enjoy­able viewer experience.

Be Bet­ter Stu­dios is proud to con­tribute to the good work NCHRC pro­vides and fully sup­ports their effort. NCHRC saves lives.

Go to nchrg.org to check it out or learn about how you can contribute.

Psychology of Brand Perception

Today both the Deutsche Welle and the UK’s Guardian had inter­est­ing arti­cles regard­ing an exper­i­ment con­ducted by test researcher Clau­dia Fritz of the Uni­ver­sity of Paris. This exper­i­ment was com­pleted in 2010 at an inter­na­tional vio­lin com­pe­ti­tion in Indi­anapo­lis, IN. She dimmed the lights, had 21 pro­fes­sional vio­lin­ists put on weld­ing glasses and then gave them each six dif­fer­ent vio­lins; three newly made vio­lins, two orig­i­nals made by Anto­nio Stradi­var­ius circa 1700, and 1 vio­lin made by Guarneri del Gesu circa 1740. The pro­fes­sional musi­cians were then asked to rank the playa­bil­ity of each of the vio­lins. The results were sur­pris­ing. In all cases, the musi­cians pre­ferred the playa­bil­ity of the new vio­lins to the old and respected relics. One of the Stradi­var­ius vio­lins actu­ally came in dead last.

Stradivarius workshopAnto­nio Stradi­vari, by Edgar Bundy, 1893

Read­ing about this won­der­ful exper­i­ment sent me on a philosopher’s trip about the amaz­ing power of brands and how we per­ceive the value of a prod­uct. If you turned up the lights, removed the welders gog­gles and gave these same vio­lin­ists a Stradi­var­ius fol­lowed by a new vio­lin, I’m guess­ing the vio­lin with the 10 mil­lion dol­lar price tag will win the per­cep­tion of what a mas­ter vio­lin should sound like. This sus­pi­cion was some­what con­firmed in the Guardian’s ver­sion of the arti­cle when they inter­viewed Kai-Thomas Roth of the British Vio­lin Mak­ing Asso­ci­a­tion. Roth reported that there have been dou­ble blind tests where peo­ple and exper­i­menters were blind­folded and asked to tell the dif­fer­ence between a new vio­lin and a price­less antique. Here again, none could dis­tin­guish with any cer­tainty which was the new and which one was the old. Fur­ther­more, Roth sum­ma­rizes in the arti­cle, “There’s some myth-making that helps old instru­ments. If you give some­one a Stradi­vari and it doesn’t work for them, they’ll blame them­selves and work hard at it until it works. Give them a mod­ern vio­lin, and they’ll dis­miss the instru­ment straight away if it doesn’t work for them. That’s the psy­chol­ogy at work. Mod­ern vio­lins are eas­ily as good, but even a good maker can make an instru­ment that doesn’t work out.”

Rainer Leonhardt, Geigenbau LeonhardtModern-day mas­ter vio­lin maker Rainer W. Leon­hardt of Geigen­bau Leonhardt

In other words, the power of the Stradi­var­ius brand is so suc­cess­ful that if one where to shell out 10 mil­lion dol­lars to pur­chase one and then pro­ceeded to play a rather weak sound­ing Bach no 1 pre­lude than on their every­day prac­tice vio­lin, they would blame them­selves and not the instru­ment. To me there is no greater illus­tra­tion of the power of brand­ing. What is the dif­fer­ence between this idea with the vio­lins and say the idea of pay­ing $150+ on a pair of designer jeans?  Elim­i­nat­ing the crowd of con­sumers who pur­chase the designer jeans for social sta­tus or pea­cock mat­ing rit­u­als, there is, I sus­pect, a great num­ber of peo­ple who would expect a $150 dol­lar pair of jeans to out per­form a $40 pair. Chances are this ‘prac­ti­cal’ crowd will stick to the $40 pair of Levis because they know the pants are going last for­ever, thus is the power of brands. How­ever; if you gave the $150 pair of jeans to one of these prac­ti­cal thinkers as a Christ­mas gift, they would most likely treat them with more care than the Levis, and expect them to last. When a month later the jeans tear at the restau­rant when they bend down to pick up some keys they just dropped, they might think that they ate too much or are too fat.

A bet­ter exam­ple, or one that rings more true to this old vs new debate when it comes to musi­cal instru­ments, is the com­men­tary that con­tin­u­ally shows up within the world of music tech­nol­ogy. As one who has logic and rea­son embed­ded into his DNA, I have often mused over the many post­ings in music tech­nol­ogy forums, blogs, and online mag­a­zines arti­cles about the dif­fer­ence between vin­tage and mod­ern syn­the­siz­ers or record­ing equip­ment. For­get about the dif­fer­ence between Ana­logue vs Dig­i­tal (indulging that debate is like drink­ing a soda you found in the fridge that was opened last week), I’m talk­ing about the lust for pur­chas­ing elec­tronic musi­cal relics from the bygone glory days of Synth-pop.

When a syn­the­sizer enthu­si­ast is born, they might first start out by dis­cov­er­ing which instru­ments were used in the mak­ing of their favorite song in their own musi­cal col­lec­tion. That’s a nat­ural place to start. Often once this dis­cov­ery is made, they research the instru­ments fur­ther and then get eas­ily swept away in the mythol­ogy of the instru­ment. You find out more about who used it, what tech­nol­ogy it brought to the table, the ease or flex­i­bil­ity of per­form­ing with it, all parts in a greater def­i­n­i­tion that defines the per­ceived value of the vin­tage prod­uct in ques­tion. For me, and I assume many other syn­the­sizer tech heads, read­ing about the life and times of a Sequen­tial Cir­cuits Pro One is not unlike read­ing one of the Broth­ers Grimm’s fairy­tale or Sir Gawain and the Green Knight. It’s the sort of mythos that sur­rounds the instru­ment or brand that draws you in and makes you drool. So one day you might end up on Ebay and see that your Pro Ones are going for $1500. At the time of this arti­cle there were two of them sold in the last two weeks. Sequen­tial Cir­cuits pro­duced roughly 10,000 of these between 1981 & 1984.

Sequential Circuits Pro OneSequen­tial Cir­cuits Pro One

The truth is, the maker of the Pro One is still pro­duc­ing syn­the­siz­ers. Dave Smith not too long ago launched a prod­uct called the Mopho Key­board which is essen­tially an insanely improved Pro One, but also has a mod­ern afford­able price of around $800 retail.  But despite the won­ders of mod­ern tech­nol­ogy and the endorse­ment of one of the great syn­the­sizer crafts­men of our time, there are peo­ple who will fiercely defend the Pro One’s sound over the Mopho’s as if it was some com­pe­ti­tion. What I worry about is what part of the mythol­ogy will these mod­ern own­ers play in these old instru­ments? Will these old instru­ments from a bygone era limit their cre­ativ­ity? Is the inspi­ra­tion for the tracks they pro­duce with this Pro One entirely their own? If not, will it actu­ally make their end musi­cal prod­uct sound bet­ter or worse than if they had a Mopho?

DSI Mopho KeyboardDave Smith Instru­ments Mopho Keyboard

Per­son­ally I’m indif­fer­ent to this sort of vin­tage synth fanati­cism, if I saw a Pro One at a yard sale, I’d prob­a­bly res­cue it. But to pay more than a Mopho for it seems a lit­tle counter intu­itive. I pre­fer to pur­chase instru­ments from my own time both ana­logue and dig­i­tal. I want to be a part of a new mythol­ogy around these instru­ments. Vince Clarke of Depeche Mode/Yaz/Erasure fame has an amaz­ing col­lec­tion of synths, but he lived those synths. He brought the Pro One when it was new and made some incred­i­ble pop tracks with it. But as much as I love his work and love the sounds he cre­ated, I also feel this sort of unspo­ken respon­si­bil­ity not to cor­rupt these sounds with my own inter­pre­ta­tion of his type of work. True, if some­one gave me a Pro One, I’m not going to sound like Vince Clarke sim­ply because he has a much dif­fer­ent play­ing style. But, what I’m get­ting at is will I be think­ing about sound­ing like him when I play the Pro One due to the mythol­ogy around it that encour­aged me to want one? Will this kind of influ­ence limit my capac­ity to inno­vate with this relic of an instru­ment? In other words if I buy a Stradi­var­ius, will this not set an unrea­son­able expec­ta­tion for my vio­lin per­for­mance? Will the influ­ence be pos­i­tive or negative?

These ques­tions are what made read­ing the arti­cles so inter­est­ing and valu­able. I’d love to see author­i­ties on music tech­nol­ogy such as Sound on Sound, Elec­tronic Musi­cian, Key­board, or Future Music mag­a­zines try to answer these ques­tions in terms of vin­tage syn­the­siz­ers. I’d also encour­age any­one to spend some time try­ing to recre­ate vin­tage sounds with mod­ern instru­ments, this is one way to get a new lease on your newer, not so leg­endary, less expen­sive instrument.

 

For more information:

Read the UK Guardian’s arti­cle here.

Read the Deutsche Welle’s arti­cle here.

http://www.violin-leonhardt.de/en — mod­ern day mas­ter vio­lin maker Leon­hardt in Mit­ten­wald, Ger­many. I had the plea­sure to visit Mit­ten­wald a few years back, I was fas­ci­nated with the cul­ture of vio­lin mak­ing still thriv­ing in this beau­ti­ful Alpine vil­lage. There have been vio­lins built here since the 17th century.

http://www.youtube.com/watch?v=6YFNTP7qriE — Video of Dave Smith of Dave Smith Instru­ments, cre­ator of the Sequen­tial Cir­cuits Pro One and the DSI Mopho Key­board, explain­ing how he thinks the Mopho “runs cir­cles” around the Pro One.

http://www.vintagesynth.com/sci/seqpro1.php — Infor­ma­tion about the Sequen­tial Cir­cuits Pro One on at Vin­tage Synth Explorer.

http://www.vinceclarkemusic.com/video/index.html — Vince Clarke him­self reviews the SC Pro One and some other vin­tage synthesizers.

Syn­the­sizer pho­tos cour­tesy of Matrix Synth.

 

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We’re rolling out some pro­mo­tional posters and post­cards for the 2012 Brook­lyn Based Immer­sion Event series! Do you like to explore unfa­mil­iar neigh­bor­hoods in Brook­lyn? Solve clues to win fab prizes and par­take in com­pli­men­tary Brook­lyn Brew­ery Beer? The sec­ond immer­sion of the sea­son is […]

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