North Carolina Harm Reduction Coalition
Identity
WHAT DID WE ACHIEVE WITH THE NCHRC IDENTITY?
NCHRC saves lives. They are a non-profit organization focused on harm reduction. They are active in grassroots advocacy, resource development, coalition building, and law enforcement services for those made vulnerable by drug use, sex work, overdose, immigration status, gender, STIs, HIV and hepatitis. They are the only harm reduction program in North Carolina and needed a logo that could represent their authority and mission statement. Borrowing elements from the Ancient Greek Deity Hermes's Caduceus staff, commonly associated with the art of healing in the United States, and an advocate's fist we created a logo that was powerful and means business.
What does NCHRC think?
“Be Better is the best! They provide expert logo design, site development, analysis and evaluation and provided our organization with new insights into web operations. Our organization would not be as successful today without their hard work and commitment to excellence.”
ROBERT CHILDS, EXECUTIVE DIRECTOR NORTH CAROLINA HARM REDUCTION COALITION
