WHAT DID WE ACHIEVE WITH THE SEACOAST WATCH IDENTITY?
We are working with Kittery, Maine-based entrepreneur Molly Baker McPherson on her new venture, Seacoast Watch. Seacoast Watch is an online community of things to do on the seacoast of Maine and New Hampshire. Their logo needed to portray the seacoast in some way and be flexible enough to be applied to totes, apparel, posters, and marketing collateral. We presented Seacoast Watch with a logo that illustrates a woman looking out to sea through a spyglass. The result carries the coastal theme and is attractive to both visitors and residents alike.