Ethan and I tend to forget how many customized maps we have created for some of our clients. I wouldn’t exactly say we are map-makers in the traditional sense (let’s leave that to the pros) but more that we are map designers. We create directional maps that reflect the look and feel of a company or institution’s brand. This is achieved through subtleties of line weights, color use, iconography style and font choice.
When we start out creating a map we look for input from the client to determine the scale of the map and the important locations and roads to include. In some instances we share screen captures from Google Maps to get the scale correct early on. The goal is to have as clear a direction as possible to avoid too much redrawing. Once the scale has been decided upon we then begin to draw out the map and iconography.
Ultimately we want to be sure that the end result is a map that is correct in scale and information, is simple to read, and gives a clear understanding of the different locations illustrated on the map. It’s important too that when we take a step back to assess the map design, that it reflects the company brand and that the end use of the map fits seamlessly with the look and feel of the printed page or web page, sometimes both.
We’ve included some examples below that show a variety of map designs. Because every brand is different each are reflective of their company’s unique look and feel. We hope you enjoy them!
Ian von Miller Furniture, Brooklyn, NY
Brooklyn Based, Immersion Series, Brooklyn, NY
Digi-Capital, London, UK
Lil’s, Bob’s and Robert’s, Kittery, ME
NuoDB Inc., Cambridge, MA
Wovenware, San Juan, Puerto Rico
McHenry Architecture, Portsmouth, NH