WHAT DID WE ACHIEVE WITH THE MAGIK MASALA IDENTITY?
We worked with Newton, MA based entrepreneur Kas Sharma to create some concept branding for an Indian base sauce product that included complimentary spices. The product was targeted at Indian food enthusiasts that like to cook at home with fresh ingredients. The goal was to attract buyers with a look and feel that portrays fun, passion and wholesomeness. To achieve an identity that was both modern and wholesome, we incorporated a custom type treatment with some fun ethnic artistic elements.