WHAT DID WE ACHIEVE WITH THE NUODB IDENTITY?
NuoDB produces a cutting edge NewSQL database for cloud computing. With innovations in scalability, geo-distribution, database administration, and continuous availability, NuoDB is positioned to be the leading database solution for the 21st century. They needed a logo and color palette that reflected their innovative position in the tech industry with the flexibility to be used in a wide variety of web, print, and environmental graphics. The idea of a cloud database solution is abstract, so a clean type treatment with a separate graphic element that could stand alone, allows ultimate flexibility to be creative in its use.