WHAT DID WE ACHIEVE WITH THE VMHQ RESEARCH IDENTITY?
Founder Vivian Harris started VMHQ, a qualitative research firm that gives shape to natural conversations. Her company helps decision-makers see beyond the shine of their new ideas and hear the voices of actual users, and then gather insights that can help lift those ideas to new heights. With Vivian's logo we embraced her sign of the Owl. An owl not only serendipitously flew above her in a critical moment of thought it's very nature has the ability to fly past unnoticed too. Much like Vivian's moderator style, she likes to bring focus to her clients conversations and slip into the background.