WHAT DID WE ACHIEVE WITH THE MAGIK MASALA PACKAGING?
We worked with Newton, MA based entrepreneur Kas Sharma to due some concept branding for an Indian base sauce product that included complimentary spices. The product was targeted at Indian food enthusiasts that like to cook at home with fresh ingredients. We worked with Kas to produce cost-conscious packaging for his base sauce that reflected the wholesome, healthy, and natural ingredients of the product; yet still convey that the product is modern, fun, and tasty. Included was a packet of complimentary spices and simple, colorful cooking instructions.