Are there benefits to blogging in the AI Era?

A lot has changed in how users are absorbing content on the internet in the last three years. These days of AI-fueled content bloat, there seems to be very little incentive to write niche-specific content for AI to steal and reuse in order to keep users on it’s own platform. After a relatively short ‘gold rush’ period with AI generated content, you can now regularly encounter parts of the internet which has clearly begun to eat itself.