U.S. Cranberries
Recipe booklet
WHAT DID WE ACHIEVE WITH THE U.S. CRANBERRIES RECIPE BOOKLET?
The U.S. Cranberries Marketing Committee is an enthusiastic group that markets America's Super Fruit — the cranberry. Their mission is to get the word out and to get people thinking about cranberries year round. As part of their print and online marketing efforts they wanted a way to present their top 20 recipes to watch for all in one booklet. Playing off of the berry's sweet and sour nature the design captures a fun pucker face on the cover and delivers clean and easy-to-read recipes on the interior pages. Like any popular recipe book we used the beautiful food photography to encourage readers to try the recipes.
What does U.S. Cranberries think?
“Be Better Studios has been an invaluable creative resource in helping the Cranberry Marketing Committee to get U.S.-grown cranberries “Top of Mind” year round. From summer recipe cards to new packaging for our dried cranberry sample packets and more, we now have the ability to promote the great versatility of America’s Original Superfruit.”
ANNA WACLAWICZEK, COMMUNICATIONS DIRECTOR, CRANBERRY MARKETING COMMITTEE
