U.S. Cranberries
Jumbotron Graphics
WHAT DID WE ACHIEVE WITH THE U.S. CRANBERRIES CBS JUMBOTRON GRAPHICS?
The U.S. Cranberries Marketing Committee is an enthusiastic group that markets America's Super Fruit — the cranberry. Their mission is to get the word out and to get people thinking about cranberries year round. We had a great time providing some playful, get the word out, graphics that were animated by Neutron Media and on display in Times Square on the CBS Jumbotron. The graphic is meant to deliver a quick, enjoyable message and visual to passersby.
What does U.S. Cranberries think?
“Be Better Studios has been an invaluable creative resource in helping the Cranberry Marketing Committee to get U.S.-grown cranberries “Top of Mind” year round. From summer recipe cards to new packaging for our dried cranberry sample packets and more, we now have the ability to promote the great versatility of America’s Original Superfruit.”
ANNA WACLAWICZEK, COMMUNICATIONS DIRECTOR, CRANBERRY MARKETING COMMITTEE
