We recently had the pleasure of working on some concept packaging for a new Indian base sauce product line and complimentary spices called MAGIK Masala. This 100% natural product is such a fabulous idea for Indian food enthusiasts that like to cook at home using the freshest ingredients. With the base sauce and spice combination, this allows you to do so with ease. Cooks can mix and match the base sauce with various spice packets to create a wide range of gourmet curries quickly and easily.
The goal for the branding of MAGIK Masala was to target it to the American food market and attract buyers with a look and feel that portrays fun, passion and wholesomeness.
We had a lot of fun with this one and we hope that this product can find it’s place in the marketplace in the future. We wish MAGIK Masala the best of luck!
